Hello, I'm
Sarah Azad.

I made over 80 culturally tailored custom illustrations for Crimson Agency for IOM's MHPSS and Livelihood Integration (MLI) Manual that was made specifically for Iraq.

The manual addressed issues such as mental well-being and positivism, therefore it was important for the illustrations to show inclusivity and resonate with the reader.

SaMed Pharma was one of my freelance clients, I was assigned the task of developing a visual brand identity for it and applying it across different media.

I also had the opportunity to later redesign their website, using SquareSpace as per their demand.

During my work at Whitespace, I had the privilege to design several social media posts for Erbil Hills & Erbil Hills Golf Club, and a brochure design for Erbil Hills Mansions.

All the illustrations used are custom drawn illustrations on Procreate by me.

Another one of my freelance works was infographic designs for scientific papers that have been published in various medical journals.

I used Procreate to draw all of them from scratch based on the article and the topic that was sent to me.

During my work at Whitespace, I was assigned the task of creating custom illustrations for Jobs.KRD, the target audience being the Kurdish youth.

I used Procreate to draw all of them from scratch, trying to represent Kurdish youth as they look for job opportunities.

The visual identity of the Kurdish trivia mobile application 'Kurdivia' was developed by me. I was the lead graphic designer & UI/UX designer, responsible for some of the social media & marketing posts as well as the user interface design.

The characters that were used throughout the application and all over social media were custom designed characters by me, the main reason for creating the characters was to give the brand a friendlier and more relatable vibe.

During my work at Whitespace, one of my tasks was to design the UI/UX of one of Mediastar's Android TV devices.

These are random sketches and art pieces that I drew digitally, most of them are personal projects.

I started drawing digitally during the quarantine, as a hobby.

I developed the visual brand identity of Kurdawar, I then also had the privilege to design some of their merchandise products.

Dwa Rozhakani Bablo was one of their campaigns, they made notebooks, cups & stickers out of this design and sold them at the theatre venue.

I have designed these posters, for the Street Typography Exhibition, and the Novmb'er Typography competition by Whitespace.

The first poster was one of the 16 winning posters that were showcased in the Street Typography Exhibition in September 2023.

During my work at Whitespace, I got to design characters for multiple clients. I have also made some for my own freelance work.

One of the freelance works that I am currently working on is designing game assets for a Kurdish game, it is currently still under construction.

The game takes place in a Kurdish village, with Kurdish characters and objects.

TFK was another one of Whitespace's clients that I designed a set of characters for. They are used throughout their branding and they give the brand a friendly and cheerful vibe.

I also got to design their menu, adding the illustrations to the menu makes their brand stand out from the rest in the market and grabs the customer's attention.

Shax is a local recycling brand that I really believe in their vision and appreciate what they do, they were one of my clients that reached out for branding, marketing collaterals such as brochures, business cards, presentations, rollups, and then later their own e-commerce website.

I designed and developed the frontend of the website myself, the website is still undergoing work and is not launched yet, but can be previewed in the link below.

Visit Kurdistan reached out to me for a Souvenir Design Competition Website Design, the design of the website was made by me from scratch including all of the illustrations.

The development of the website was outsourced and was not developed by me, however, the final product looks similar enough to the design, so I linked it below.

Conery is a small local ice cream station where I had the opportunity to design their brand from the ground up. I created a friendly mascot as their logo to better connect with their target audience and add personality and charm to their brand identity.

I created a sticker pack to give the brand a memorable touch with its customers, along with designing print materials like menus and posters, as well as digital assets for their social media presence.